{"title":"Best Sellers","description":"\u003cp\u003eOur best selling gifts and stationery, hand-picked from across the Rachel Ellen Designs range. If you're new to the brand or looking for a gift you know will land well, this is the place to start.\u003c\/p\u003e\u003cp\u003eRachel Ellen is an independent, design-led British brand offering the ultimate collection of children's gifts and stationery perfect for every special occasion. We're known for the little details that make gifts feel genuinely thoughtful, from illustrated designs and gold foil finishes to themes that children actually get excited about.\u003c\/p\u003e\u003ch2\u003eWhat are Rachel Ellen's best selling products?\u003c\/h2\u003e\u003cp\u003eOur bestsellers span the full range, from kids money box tins and lockable secret diaries to children's umbrellas, colouring books, water bottles and stationery sets. This collection is updated regularly to reflect what customers love most, so you'll always find something worth gifting.\u003c\/p\u003e\u003ch2\u003eWhy shop with Rachel Ellen Designs?\u003c\/h2\u003e\u003cp\u003eWe're an independent brand with a theme for every child and a gift for every occasion. Whether it's a birthday, Christmas, or just-because treat, you'll find something here that feels special without the guesswork.\u003c\/p\u003e","products":[{"product_id":"secret-diary-unicorns","title":"Lockable Secret Diary - Unicorns \u0026 Rainbows","description":"\u003cp\u003eThis perpetual bestselling secret diary is a perfect child's present, with glittery details, a heavy laminated cover, printed inside pages and small padlock and key. 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